As Executive Vice President of Marketing and Business Development with Mall of America®, Jill Renslow oversees Mall communications, marketing, strategic alliances and partnerships, advertising, digital media, group sales, and attraction marketing. She is responsible for working with new and existing tenants to create unique experiences and drive sales and traffic. Working with various innovative partners, the goal is to develop and integrate emerging technologies into both Mall of America retail and entertainment environments.
Renslow has been working at Mall of America for more than 20 years and during her tenure as Vice President of Marketing and Business Development at Mall of America, she oversaw a $25 million rebranding effort of the nation’s largest indoor amusement park, Nickelodeon Universe®, as well as annual enhancements including new rides, attractions, and partnerships.
Renslow holds a B.A. in Marketing Communications from St. Cloud State University and an M.B.C. from the University of St. Thomas.
What you’ll learn about in this episode:
- How the global pandemic has affected Mall of America
- The biggest leadership lessons Jill has learned in her 23 years with Mall of America®
- The biggest challenges that Mall of America® has faced during Jill’s tenure
- How Jill handles significant media attention Mall of America® draws for a number of different scenarios
- How COVID has impacted Mall of America® during the typically busy summer season
- How co-leadership has helped Jill deal with the ebbs and flows of 2020
- The different ways sports have shaped Jill as a leader
- What the holiday season and the future of retail looks like from Jill’s seat
- Website: www.mallofamerica.com
- Facebook: https://www.facebook.com/MallofAmerica/
- Twitter: @jrenslow
Mall of America® in 2020
Jill Renslow is the Executive Vice President of Marketing and Business Development with Mall of America® where she oversees Mall communications, marketing, strategic alliances and partnerships, advertising, digital media, group sales, and attraction marketing. With COVID-19, 2020 has been a challenging year for the nation’s largest retail and entertainment complex. In this episode of the Intentional Greatness podcast, Jill joins us to talk about dealing with COVID and other crises as the premier retail destination.
Looking Beyond the Pandemic
Mall of America® is at the intersection of all industries that have taken the greatest blow from the COVID-19 outbreak in the United States, retail and restaurants. Having been with Mall of America® for 23 years, she is no stranger to crisis management. But the biggest lesson she has learned throughout her career is to look beyond the crises and visualize what is possible so you can find a source of hope and inspiration.
Every Challenge Prepares You for the Next
Mall of America® typically attracts 100,000 visitors a day, however since the global pandemic hit and being forced to be closed for several months resulted in a significant decrease in traffic and sales. JIll has had to make a lot of difficult leadership decisions as well as leading her team in learning how to pivot to stay on top of changing guidelines. Whether it is industry changes, financial stressors in the private/public sectors, or even protests, Mall of America® has seen a full spectrum of difficult scenarios. All of them provided the leadership team with valuable experience to deal with the unprecedented challenges of this year.
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